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Keep in touch

Keep in touch

Our most important sense deserves more respect – and attention By Vivienne O’Keeffe, A.A.D., P.E.A., CIBTAC Published in Spa Life magazine’s Spring 2017 issue Quick, what’s the largest organ in the body? Congratulations if you’re one of the few who got it right: our skin. And the organ’s size reflects its position amid the hierarchy of senses: our sense of touch is almost certainly our most important. Think about it. With no sense of...

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Strengthening your core

Strengthening your core

Your loyal clients are your bread and butter. But are they being served?  By Vivienne O’Keeffe, A.A.D., P.E.A., CIBTAC Published in Spa Canada magazine’s July/August 2016 issue Ever get flyers in your mailbox offering sweetheart deals for new customers? Maybe 50% off high-speed internet for six months, or a 2-for-1 fitness club membership? How do you feel if you’re already a loyal customer of these companies and excluded from the offer?...

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The nose knows

The nose knows

Love, hate, fear, memories – our sense of smell can open many doors By Vivienne O’Keeffe, A.A.D., P.E.A., C.I.B.T.A.  Published in Tofino Time magazine’s June 2014 issue  Ever walked into a place you hadn’t been to for years and instantly recalled the smell? Maybe a church, a campsite, a ferry boat, or an aunt’s house? Smell can access memory recall in an instant, as if you have fallen through a trap door and stepped back in time. The...

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Staff compensation

Staff compensation

What’s the Right System for Your Spa? By Alexander Menrisky  Published in Pulse magazine’s June 2014 issue  A compensation system can make or break a business. Given how payroll, in many cases, represents the biggest expense in any spa or business, it is crucial then that spas get their compensation structure right from the very start. “The compensation structure is an essential part of the profitability and performance of any spa...

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The sounds that shape us

The sounds that shape us

Sound has the power to soothe and restore By Vivienne O’Keeffe, A.A.D., P.E.A., C.I.B.T.A.  Published in Tofino Time magazine’s May 2014 issue  Ever spent a week in the wilderness, then found yourself temporarily traumatized by the noise of the big city upon your return? There’s no doubt that sound has a profound effect on our mental and physical states. We experience a vast array of sounds during the course of each day – rushing sirens,...

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Building a fabric of trust

Building a fabric of trust

One tiny flaw can ruin your tapestry and send customers elsewhere  By Vivienne O’Keeffe, A.A.D., P.E.A., C.I.B.T.A. Published in Spa Inc magazine’s Spring 2014 issue If you’re like most spa owners, you’ve spent tens (or even hundreds) of thousands of dollars to create a facility that’s both visually stunning and an efficiency expert’s dream – and likely even more to marketing your business. As a result of this massive spending, you expect...

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