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Spas vs. big E-tail

Spas vs. big E-tail

Don’t let those online giants poach your sales.  By Vivienne O’Keeffe  Considering the worldwide scope of the battle between bricks-and-mortar establishments and online giants like Amazon, the fight for supremacy in spa product sales might seem like a mere skirmish. But with their higher margins than most hands-on services – and in some case higher volumes – off-the-shelf product sales for skin care, hair and other aesthetic needs are, for many...

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5 Innovations in the medispa business

5 Innovations in the medispa business

Medical spas are changing with the times – restructuring the customer journey and bringing in new treatments to attract the younger crowd. By Vivienne O’Keeffe  What’s trending and new today in the medispa business? As a professional spa consultant, I get asked this question a lot. The answer is: lots! U.S. spa revenue hit a record $US 17.5 billion in 2017, up 4.3 per cent according to International Spa Association (ISPA). The medispa industry...

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Mind over matter wellness

Mind over matter wellness

A new white paper reveals the incredible importance of mental health to our overall well-being By Vivienne O’Keeffe  A few weeks ago, as I was about to begin a talk on mental wellness, a gentleman in the audience came up and asked me if I would be discussing mental illness. His question caught me off guard because I’d recently had the pleasure and honour of working with an esteemed international group to produce and launch a comprehensive white...

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Spa success without unnecessary risk

Spa success without unnecessary risk

There are many ways to succeed in today’s spa business. Taking unnecessary risks isn’t one of them By Vivienne O’Keeffe I recently heard about a day spa owner planning to put a new $95,000 laser treatment machine into service mere days after a brief training program and taking delivery of it. Shaken by the obvious perils of inexperienced technicians zapping spa guests with advanced targeted devices, and having written and spoken...

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The customer journey

The customer journey

The key to the customer experience is supporting your employees and sharing your vision By Vivienne O’Keeffe   It was every spa’s nightmare: a client suffering a medical emergency. As bad as the experience was for the customer felled by a seizure, it was certainly no picnic for the staff caught in a haze of frenzied interactions between paramedics and the client’s family. I don’t mean to diminish the harm caused by any physical impairment. But...

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Detoxify your spa workplace – 4 steps

Detoxify your spa workplace – 4 steps

Spa, heal thyself. We’re great at getting toxins out of our clients. Now let’s get them out of our workplaces. By Vivienne O’Keeffe You’d think an industry singularly focused on helping people survive the deleterious effects of modern living would itself be a model of health and harmony. Instead, factors including increased demand, stress, fatigue and exhaustion are eating at the heart of many of today’s spas – and doing so at a time when the...

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