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5 Things to know about buying or selling a spa

5 Things to know about buying or selling a spa

What every purchaser and vendor needs to know. By Vivienne O’Keeffe  Thinking of buying or selling a spa this year? Your timing is spot-on. A 2019 study of the US spa industry by the International Spa Association reports year-over-year growth (2018 vs. 2017) in five key categories: revenues (up 4.7%), number of locations (up 1.8%), visits (1.6%), revenue per visit (3%) and although slight, a 0.4% increase in employment. The biggest improvement...

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How to handle panic attacks during a spa experience

How to handle panic attacks during a spa experience

Keeping the peace. By Vivienne O’Keeffe  A big thanks to the many readers who responded with calls and emails to my last article about recognizing clients with menopausal symptoms. Your requests for more information on anxiety and panic attacks got me thinking about the role spas can play with respect to mental wellbeing. My recent work on the Global Wellness Institute’s (GWI) Mental Wellness Initiative has made me acutely aware of the many...

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How to recognize clients with menopausal symptoms

How to recognize clients with menopausal symptoms

Managing menopause.  By Vivienne O’Keeffe  As skin care therapists, we all know first-hand the effects of menopause on the skin, such as thinning epidermis, dryness and wrinkles. I want to draw your attention to the mental wellbeing aspect of menopause.   Mental health in menopause You may have seen the signs without recognizing them: nervousness, anxiety, lack of confidence. The mood swings caused by sweeping hormonal changes in a woman going...

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The healing power of nature

The healing power of nature

Implanting happiness: The restorative power of vegetation is enjoying new growth.  By Vivienne O’Keeffe  There’s nothing like a quiet stroll through a forest after a spring rain, is there? As one who lives in a wet climate near a forest, I’m lucky enough to enjoy the stimulating effect regularly.   Nature makes us happier It may be intuitive that connecting to nature makes us happier, but science confirms it. Conservation society Nature Canada...

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Is your spa business ready to go hydrothermal?

Is your spa business ready to go hydrothermal?

By Vivienne O’Keeffe  Growing up in Ireland and being led all over Europe by my parents to the natural waters of places like Lourdes (France) and the stunning Italian Alps, I never doubted the therapeutic benefits of soaking in water. My most memorable demonstration of water’s restorative properties, though, was on New Year’s Day, 2013. I was boating with a group of friends up to Hot Springs Cove in the western Clayoquot Sound region of...

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Spas vs. big E-tail

Spas vs. big E-tail

Don’t let those online giants poach your sales.  By Vivienne O’Keeffe  Considering the worldwide scope of the battle between bricks-and-mortar establishments and online giants like Amazon, the fight for supremacy in spa product sales might seem like a mere skirmish. But with their higher margins than most hands-on services – and in some case higher volumes – off-the-shelf product sales for skin care, hair and other aesthetic needs are, for many...

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