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Detoxify your spa workplace – 4 steps

Detoxify your spa workplace – 4 steps

Spa, heal thyself. We’re great at getting toxins out of our clients. Now let’s get them out of our workplaces. By Vivienne O’Keeffe You’d think an industry singularly focused on helping people survive the deleterious effects of modern living would itself be a model of health and harmony. Instead, factors including increased demand, stress, fatigue and exhaustion are eating at the heart of many of today’s spas – and doing so at a time when the...

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10 Ways to rewire your spa retail

10 Ways to rewire your spa retail

Smart companies are using new insights into neurological connectivity to market health and beauty products. Luckily, spas have a built-in advantage. By Vivienne O’Keeffe When he started his wine store in Ireland some 50 years ago, my dad knew all about neurological connectivity. Of course he never called it that because the term didn’t exist. What he did was greet his customers by name, shake their hand or pat their back, and hold the...

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The new frontiers of wellness

The new frontiers of wellness

If the 2017 Global Wellness Summit was any indication, we’re finally catching on. By Vivienne O’Keeffe   Freedom from preventable disease Feeling victimized by the pervasive bad news and constant chirping that seem to characterize life today? It’s hard not to be. But after coming away from the annual Summit of the Global Wellness Institute (GWI) in Palm Beach, Florida – and its theme of disease prevention – my battered outlook has...

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How much tech in spa?

How much tech in spa?

Cozying up to tech can help your spa business. But not too close. Last November, the Mandarin Oriental in Las Vegas introduced an unusual new team member to welcome guests. Pepper – a robot with big bird eyes and an endearingly petite stature – can assess gender, age, facial, body and voice cues, and even mood, then customize ‘her’ verbal greetings to each guest. It’s not hard to imagine how a Spa Pepper could put repeat clients at ease by...

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Spa types

Spa types

    Many people ask me what types of spas there are. My answer; there are as many spa types as there are varieties of trees. I made a list of some spa types to help you decide which to visit for your birthday treat or which will best suit your desires and your pocket. Or you may be thinking of opening a spa…     Day spas include local neighbourhood, airport and mobile spas. Typically, they offer services such as skincare, massage, manicures and...

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Hitting the road with mobile spas

Hitting the road with mobile spas

Are you trying to expand your spa business? Unsure how to tap into new markets and grow your demographic? Spa Inc’s Alexander McLeave interviews Vivienne O’Keeffe The solution may be to hit the road and start your very own mobile spa. “Most spas can’t accommodate 30 people and we can,” says Joanna Wright, co-owner of Wright Spa Mobile Service. “We bring everything to you, the entire spa experience, and make your office or home feel...

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