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Mind over matter wellness

Mind over matter wellness

A new white paper reveals the incredible importance of mental health to our overall well-being By Vivienne O’Keeffe  A few weeks ago, as I was about to begin a talk on mental wellness, a gentleman in the audience came up and asked me if I would be discussing mental illness. His question caught me off guard because I’d recently had the pleasure and honour of working with an esteemed international group to produce and launch a comprehensive white...

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Spa success without unnecessary risk

Spa success without unnecessary risk

There are many ways to succeed in today’s spa business. Taking unnecessary risks isn’t one of them By Vivienne O’Keeffe I recently heard about a day spa owner planning to put a new $95,000 laser treatment machine into service mere days after a brief training program and taking delivery of it. Shaken by the obvious perils of inexperienced technicians zapping spa guests with advanced targeted devices, and having written and spoken...

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The customer journey

The customer journey

The key to the customer experience is supporting your employees and sharing your vision By Vivienne O’Keeffe   It was every spa’s nightmare: a client suffering a medical emergency. As bad as the experience was for the customer felled by a seizure, it was certainly no picnic for the staff caught in a haze of frenzied interactions between paramedics and the client’s family. I don’t mean to diminish the harm caused by any physical impairment. But...

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Detoxify your spa workplace – 4 steps

Detoxify your spa workplace – 4 steps

Spa, heal thyself. We’re great at getting toxins out of our clients. Now let’s get them out of our workplaces. By Vivienne O’Keeffe You’d think an industry singularly focused on helping people survive the deleterious effects of modern living would itself be a model of health and harmony. Instead, factors including increased demand, stress, fatigue and exhaustion are eating at the heart of many of today’s spas – and doing so at a time when the...

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10 Ways to rewire your spa retail

10 Ways to rewire your spa retail

Smart companies are using new insights into neurological connectivity to market health and beauty products. Luckily, spas have a built-in advantage. By Vivienne O’Keeffe When he started his wine store in Ireland some 50 years ago, my dad knew all about neurological connectivity. Of course he never called it that because the term didn’t exist. What he did was greet his customers by name, shake their hand or pat their back, and hold the...

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The new frontiers of wellness

The new frontiers of wellness

If the 2017 Global Wellness Summit was any indication, we’re finally catching on. By Vivienne O’Keeffe   Freedom from preventable disease Feeling victimized by the pervasive bad news and constant chirping that seem to characterize life today? It’s hard not to be. But after coming away from the annual Summit of the Global Wellness Institute (GWI) in Palm Beach, Florida – and its theme of disease prevention – my battered outlook has...

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