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Shamanism – virtual upliftment

Shamanism – virtual upliftment

A healing art you can offer online. By Vivienne O’Keeffe, CIBTAC, AAD, PEA. In my 26 years as a professional spa consultant I’ve encountered more kinds of healing practices than you can shake a massage stick at, from ayurveda to qiqong, chelation therapy, reflexology, hydrotherapy and dozens more. But there’s one I’ve always considered to be lurking on the sketchy fringes, like a fly-by-night airline or miracle hair growth tonic. Shaminism was...

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COVID-19 Counterattack for Spa Owners & Operators

COVID-19 Counterattack for Spa Owners & Operators

How to survive the pandemic and come back even stronger. By Vivienne O’Keeffe, CIBTAC, AAD, PEA I seem to remember March 17 as the day everything changed: NBA and NHL games suspended, movie theatres shuttered, international flights grounded. Certainly no St. Patrick’s Day parties. Across the country, spas ran for cover, closing their doors and ordering mass layoffs. Everyone was in shock. I get that it’s hard to retain staff while revenues are...

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Why hydrotherapies are hot. And cold.

Why hydrotherapies are hot. And cold.

Health advantages of water therapies – for spa clients and their therapists. And some water therapies you can do at home to continue the benefits. By Vivienne O’Keeffe, CIBTAC, AAD, PEA Water cures are steeped in legend. One example is the story of 19th century European peasant Vincent Priessnitz. Working in the forest, he observed a doe that would come to dip a wounded leg into a stream every day before heading back into the woods –...

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Spa directors share thoughts on making a way through the pandemic

Spa directors share thoughts on making a way through the pandemic

Spa Inc. magazine interviews Vivienne O’Keeffe of Spa Profits Consulting and directors of prominent Canadian spas in May 2020, who share forward-thinking steps they are taking during the uncertainty of the Covid-19 pandemic. As government guidelines required immediate shutdowns in March 2020, the spa industry was suddenly thrown into uncharted territory. Writer Wendy Helfenbaum asks, “how can an industry based on human touch operate...

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Communicate clearly: spas are about restoration, not just indulgence

Communicate clearly: spas are about restoration, not just indulgence

Misperceptions = missed opportunity. Wellness consumers who don’t understand your business or its treatments won’t become your clients. By Vivienne O’Keeffe, CIBTAC, AAD, PEA What’s the biggest reason that people come to spas? A soothing massage? Skin treatment? Nope. The biggest single reason people come to experiential spas, I believe, is to get away from the stresses of modern living and experience soothing relaxation for their bodies...

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