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ēcōMD – Clean, Conscious Skincare

ēcōMD – Clean, Conscious Skincare

Two of the things I care most about in life are the environment and the protective mantle of our bodies: our skin. That’s why consulting on the new ēcōMD skincare line has been such a joy. Everything from its carefully selected ingredients to its manufacturing practices and packaging are laser-focused on producing a range of products that not only work exceptionally well but are also exceptionally kind to human health by protecting hormonal and...

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The rise of the eco-conscious consumer

The rise of the eco-conscious consumer

Being unsustainable is no longer an option. By Vivienne O’Keeffe, CIBTAC, AAD, PEA In today’s social media-driven society, it’s more important than ever to get into the heads of potential and future customers. What are they thinking? What are they expecting from you? One very evident trend is a desire for environmental sustainability. More and more people (of all ages, but especially youth) are concerned about pollution, waste and...

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2020 Canadian Spa & Wellness Awards – Nominations Open

2020 Canadian Spa & Wellness Awards – Nominations Open

I am honoured to again be on the judging panel of the 2021 Canadian Spa & Wellness Awards.   The awards, hosted by Spa Inc. magazine with the support of Leading Spas of Canada, celebrate the best of the Canadian spa industry – the top spas, industry partners, product lines and educators in Canada.   Nominations opened on August 23, 2021 in the following categories: Top 25 Spas in Canada Top Destination Spa Top New Spa Top Day Spa...

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How we can help your spa

How we can help your spa

Experienced spa development counsel to help realize your dreams. We listen and hear what is yearning to be born, and with this seed, craft plans and structures to house your vision. Confidential consulting & coaching. We create a confidential space for spa leaders and owners to access wisdom, experience and feedback to help address operational challenges, employee and customer issues, and to gain strategies to increase engagement. Strategic...

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Healthier by nature

Healthier by nature

Wellness sabbaticals are a hot trend. Here’s one way to profit. By Vivienne O’Keeffe, CIBTAC, AAD, PEA When he was still running Microsoft, Bill Gates would take a week off twice a year to spend quiet time alone in a small cabin in a forest in the Pacific Northwest. He called it his ’think week.’ Like so many other active, successful people, Gates learned there’s nothing like time away from the tangle of everyday life (or the paralyzing...

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