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The importance of mental wellness in spa

The importance of mental wellness in spa

Pulse magazine interviews Vivienne O’Keeffe in May 2019 about the importance of mental wellness in the spa industry and her involvement in the creation of the “Mental Wellness: Pathways, Evidence and Horizons” whitepaper released in 2018 by the Global Wellness Institute.               Published in Pulse magazine May...

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Is your spa business ready to go hydrothermal?

Is your spa business ready to go hydrothermal?

By Vivienne O’Keeffe  Growing up in Ireland and being led all over Europe by my parents to the natural waters of places like Lourdes (France) and the stunning Italian Alps, I never doubted the therapeutic benefits of soaking in water. My most memorable demonstration of water’s restorative properties, though, was on New Year’s Day, 2013. I was boating with a group of friends up to Hot Springs Cove in the western Clayoquot Sound region of...

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Spas vs. big E-tail

Spas vs. big E-tail

Don’t let those online giants poach your sales.  By Vivienne O’Keeffe  Considering the worldwide scope of the battle between bricks-and-mortar establishments and online giants like Amazon, the fight for supremacy in spa product sales might seem like a mere skirmish. But with their higher margins than most hands-on services – and in some case higher volumes – off-the-shelf product sales for skin care, hair and other aesthetic needs are, for many...

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5 Innovations in the medispa business

5 Innovations in the medispa business

Medical spas are changing with the times – restructuring the customer journey and bringing in new treatments to attract the younger crowd. By Vivienne O’Keeffe  What’s trending and new today in the medispa business? As a professional spa consultant, I get asked this question a lot. The answer is: lots! U.S. spa revenue hit a record $US 17.5 billion in 2017, up 4.3 per cent according to International Spa Association (ISPA). The medispa industry...

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Mind over matter wellness

Mind over matter wellness

A new white paper reveals the incredible importance of mental health to our overall well-being By Vivienne O’Keeffe  A few weeks ago, as I was about to begin a talk on mental wellness, a gentleman in the audience came up and asked me if I would be discussing mental illness. His question caught me off guard because I’d recently had the pleasure and honour of working with an esteemed international group to produce and launch a comprehensive white...

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