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Manning up in spas

Manning up in spas

Understanding their needs and expectations can turn reluctant men into loyal clients. By Vivienne O’Keeffe It’s not as if men are strangers to the spa experience. A PWC report for the International Spa Association (ISPA) found 47% of spa-goers in the U.S. are already male. They’re mostly aged 25-44 and from $66,000+ ($CDN) income households. They’re less cost-averse than women, and experience higher than average levels of stress. Roughly half...

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The conscious consumer

The conscious consumer

Eco awareness and other trends are reshaping consumer behaviour. Prepare now or be left behind. By Vivienne O’Keeffe Not all trends become permanent. But there is no better predictor of the future – nor better way to prepare your business for it – than identifying and understanding the most important and fastest-evolving trends in consumer behaviours today. With its broad range of services from pure aesthetics to skin care and rejuvenation...

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5 Things to know about buying or selling a spa

5 Things to know about buying or selling a spa

What every purchaser and vendor needs to know. By Vivienne O’Keeffe  Thinking of buying or selling a spa this year? Your timing is spot-on. A 2019 study of the US spa industry by the International Spa Association reports year-over-year growth (2018 vs. 2017) in five key categories: revenues (up 4.7%), number of locations (up 1.8%), visits (1.6%), revenue per visit (3%) and although slight, a 0.4% increase in employment. The biggest improvement...

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How to handle panic attacks during a spa experience

How to handle panic attacks during a spa experience

Keeping the peace. By Vivienne O’Keeffe  A big thanks to the many readers who responded with calls and emails to my last article about recognizing clients with menopausal symptoms. Your requests for more information on anxiety and panic attacks got me thinking about the role spas can play with respect to mental wellbeing. My recent work on the Global Wellness Institute’s (GWI) Mental Wellness Initiative has made me acutely aware of the many...

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2019 Canadian Spa & Wellness Awards – Nominations Open

2019 Canadian Spa & Wellness Awards – Nominations Open

I am honoured to be on the judging panel again of the 2019 Canadian Spa & Wellness Awards.   The awards, hosted by Spa Inc. magazine with the support of Leading Spas of Canada, celebrate the best of the Canadian spa industry – the top spas, industry partners, product lines and educators in Canada.   Nominations opened on August 19, 2019 in the following 10 categories: Top 25 Spas in Canada Top Destination Spa Top Hotel Spa...

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