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spa ethos

Posted by on March 8, 2013 in Projects

spa ethos

• Site assessment
• Strategic planning
• Complete spa rebranding and redevelopment, from concept to fruition

Rebranding and reconceptualising Patina’s Salon to spa ethos involved making significant changes to the operations of this established facility — notably in treatments, services and wellness programs. “Changing from a salon to a wellness environment presented its own challenges,” says owner Mrs. Ann Fransblow.

The development — designed and choreographed by our spa consultants — was intended to infuse integrity-driven protocols into a core concept that embraced tried-and-tested spa traditions and philosophy.

“In opening a high-end day spa, one needs a detailed management structure that encompasses staffing, marketing and utilization of the physical plant. O’Keeffe is capable of all of this, and is very well connected in the industry, across the country and internationally; a networking advantage that is very useful. Our experience with Spa Profits Consulting Inc. was extremely positive. We have confidence in their work, and will use them again.”

— Mrs. Ann Fransblow, Owner

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